Buzz
“Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company’s engine for spotting opportunities and nurturing them to produce long-term profitable growth.”
Kellogg School of Management
“Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here’s a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no ‘blink’ shortcuts here—this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!”
“Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It’s a mustread for every professional marketer who aspires to breakthrough performance.”
“Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!”
“Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it.”
“The authors demonstrate forcefully and dramatically—with numerous examples—how great, even just good, analysis leads to legendary marketing strategies.”
As seen on BusinessEdge.com: With Marketing, It's Your Head Not Your Gut
Your Gut Is Still Not Smarter Than Your Head Top Seller Among Corporate Set in September
As seen in Sales & Marketing Management: Ending the Bitter Feud Between Sales and Marketing
Kevin Clancy Talks About Great Market Segmentation and Targeting on Marketing Matters Live!, Part I
Kevin Clancy Talks About Great Market Segmentation and Targeting on Marketing Matters Live!, Part II
As seen in the Hudson Valley Business Journal: Management, "Don't Confuse Me With the Facts"
As seen in B2B Magazine: Chill out. Read These Books
As seen in The Baltimore Business Journal: One for the Book Shelf
As seen in BusinessWeek Small Biz: The Gurus' Beach Reads
Peter Krieg Talks About Gut-Marketing on "The Advertising Show"
As seen in The Dallas Morning News: Jim Pawlak Reviews Your Gut Is Still Not Smarter Than Your Head
As seen in Business First: Your Gut Is Still Not Smarter Than Your Head Top 10 Selling Business Book
Your Gut Is Still Not Smarter Than Your Head Top Seller Among Corporate Set in May
As seen in the Daily Herald: Research the Market Before Making a Decision
Kevin Clancy Speaks About Gut-Marketing on KFNN "Business For Breakfast"
Sneak Preview: Download a Chapter from Your Gut Is Still Not Smarter Than Your Head
As seen on In Bubble Wrap: Your Gut Is Good, Your Brain is Better
Download The Press Kit For Your Gut Is Still Not Smarter Than Your Head
Are Your Marketing Strategies Driven By Your Gut or Your Head?
Balancing The Emotional Gut With the Grounded Head for Marketing and Business Success
Tuesday, November 6, 2007
American Marketing Association,
Boston Chapter
Kevin Clancy, “A Three-Step Program for Alleviating Marketing Performance
Anxiety"
The Newton Marriott Avenue, Newton, MA
